Jules McDEEeeeeeeee


Month: October, 2012

Finding an idea….

I’ve been throwing ideas down on paper for a while now, as they come into my head. However my big problem is not developing them any further so when it came to picking something for my final project I looked over some stuff I had jotted down. Most of my ideas seem to be influenced by town. I’m so obsessed with Dublin City, I just want to be there all the time. I’m so inspired by our little city and knew that I wanted it involved in some way in my project.

Over the summer I was lucky enough to continue my internship with Language. Towards the end of the summer they were assigned a new project. The 1913 Dublin Lockout Centenary is coming up next year, and Language were asked to create an identity for the anniversary. It was great to be involved with the design process and I had the great opportunity to present what we came up with to Congress.

It got me thinking about Irish history again, which I have a huge interest in and how I could link my project up with it. 2016 will be the year of the Easter Rising Centenary. Most of the Rising took place at locations around Dublin City, so it became obvious to me that I’d like to do something around the anniversary.

I read an interesting article in The Irish Times written by former Taoiseach, John Bruton, about how all sacrifices of people 100 years ago should be honored (http://www.irishtimes.com/newspaper/opinion/2011/1111/1224307370550.html).

In the article he argues that the Lockout Centenary(1913) and the Home Rule Bill Centenary(1914) should be remembered just as much as the Rising’s 100 years in 2016. There was one quote from it that really struck me, and it was simply, “Commemorations are, above all, educational exercises.” This got me thinking about how I could educate all generations on the Rising using digital media.

The anniversary will have a different meaning to different people, but especially to different age groups. For most of us, our only education on Irish history would have been during our school years and most of that information may be gone from our memory now. I want to try and develop something that will re-educate people on the Easter Rising and to get them interested in such an important anniversary for our country.

App development has opened so many doors in terms of educating people. I really feel that creating an interactive education tool for users on this topic could be something relevant and useful. Along with this, I’d like to create an identity for the anniversary, something that will grab all age groups.

This was the guts of my idea. We pitch this Friday (Oct. 26th)


Some more brainstorming this week…

This week, we again had the chance to sit down with some interesting group tasks.


We were shown an interesting video about how interactivity can work as an incentive to a user.

So the task for this week was to create an idea, using a topic, to change peoples behavior for the better. We began as a class to throw up some possible topics to work with. Some included, students smoking in non designated areas of the college, queue skipping, talking in the cinema, not washing hands after using the toilet.

We were divided into groups and given an a1 sheet to start a brainstorm on our topic of choice. Our group picked ‘students smoking in non designated areas’.

This year on the ITB campus, there are some new rules about smoking. Students must use only the designated smoking area when smoking and are no longer allowed to smoke anywhere else on campus. However there are still alot of people who are breaking this new rule and still smoking in the doorways and on the boardwalk. For non smokers this is a bit of a nuisance. We wanted to put a campaign together that would aim to re enforce this rules to those who choose to break it.

One idea that we developed was about humiliating those who break the rule. We came up with the idea to create a viral video where those caught smoking in non designated areas of the college would be singled out. The idea was to bombard them with cameras and things like silly strings and water guns and to catch them completely off guard and film their reactions. The aim here of course would be to get people thinking about the rule and to not break it in fear that they might be ‘ambushed’ again.

Some issues we came up against were of course regarding the safety of the students and while it would be fun and effective to undergo this project, alot of people could be upset or very annoyed if it happened to them, and in turn could cause more trouble then necessary. On further discussion we developed the idea to be created in a controlled environment. It would appear to the audience that these people were randomly being filmed, however they would be set up scenes using real students  who have agreed to act out the scenes.

We wrapped it all up by presenting the idea to the class and everyone seemed impressed by the idea, giving feedback also.

Once again this week, it was really fun to sit down and brainstorm a random topic in a group. You can surprise yourself with the interesting ideas that come out of your head when you’re given a task like this.


I’m looking forward to this! It’s gonna be tough, but I feel motivated and ready to take this ‘bad boy’ on. I just gotta keep this little ‘possi buzz’ going and I think I’ll make it out on the other side….. the other side being the ‘real world’.

This week we had our first Final Year Project session and I really enjoyed it. I like sitting around and having a bit of a word vomit with ideas and stuff. And its funny, cause I really see the benefits from my internship coming out. I feel more confident to just blurt things out and get ideas down on paper, and discuss and argue them with my classmates. The more you get it out, the more confident you become, because you come to realize that your brain can actually put together some interesting ideas and concepts. Its all such good practice.

The exercise involved us taking a theme/word and developing a creative idea based on that.

‘Cow’! That was the word of choice. We started with some word association, jotting down any words relating to ‘cow’. Words like milk, cheese, diary, burgers, carbon monoxide, farms, etc.

We then started to figure out what we could do using a technology. We decided to develop an educational game app. The app would be supported by The Irish Diary Council. The app would be available to App and Android users. The user would download the game onto their mobile devices and on purchasing any Irish diary produce they would be able to scan a QR code which would 1, give them some information and facts on agriculture in Ireland and 2, allow them to download and build the game with further levels. The aim is to create awareness about Irish Agriculture while keeping the user motivated.

It was fun and great practice to sit down with a group and work together on an abstract task.

Some Inspiration.

I love my blog. It’s basically an online collection of any image I come across that I like. And what I love most about it is anytime I feel like a bit of inspiration or some ‘eyeball pleasin’, I browse through the 100’s of images that I have posted on it. It’s great! I’m most likely going to reference this alot throughout the year.